How to stand out
We cover so much in this episode with the expert Patty Dominguez from finding your white space, creating curiosity, claiming your status and how to be a category of one.
Why do I say expert?
Patty Dominguez, founder of Positioning to Profit, is a best-selling author, advisor, and contributing marketing expert. Her work has been featured on Smart Business, Investor’s Business Daily, NY Daily News, and American Express Open Forum to name a few. Prior to 2013, she worked in Fortune 50 and management consulting as head of Global Agency Strategy. She now helps service-based entrepreneurs claim their “Category of One” status based on their unique abilities.