PPC Realities
Michelle Kop
Podcast Episode 219
Pay per click is a great way to “jump the line” but there are some things you need to know first. My guest Michelle pulls back the curtain on what you need to know BEFORE you use PPC for your business. She talks about not only what pay per click is but:
What to look for when choosing a PPC agency,
How PPC can help a business generate more leads,
and
Realistic expectations on what the cost will be starting at for this type of advertising.
Who is Michelle?
Michelle Kop is a marketing consultant and award winning pay-per-click marketing strategist. She has over 8 years of professional paid advertising experience in Google and Microsoft Ads, with a specialization in lead generation for B2B and B2C companies.
After working in corporate marketing with Fortune Global 500 Brands like Toyota and BP, Michelle founded Level 28 Media, a lead generation agency for small to medium businesses.
To connect with Michelle further:
Website: https://level28media.com/
YouTube: https://www.youtube.com/@level28media
LinkedIn: https://www.linkedin.com/in/michellekop/
Don’t forget to grab your free discovery call to see how Michelle can help you with PPC.
